Running a private club provides you with the opportunity to network with some of the area's most successful individuals. In order to ensure that your club remains profitable and desirable, you need to ensure that membership numbers remain strong.
Attracting new members to your club can be challenging, but there are some simple strategies that you can use to help draw the right individuals to your club in the future. Here are three tips to keep in mind as you try to bolster club membership:
1. Utilize the media.
Private clubs are quite exclusive, but they don't have to be secretive. If you are hoping to draw new members to your club, then taking advantage of the free exposure provided by the media can be beneficial.
Inviting journalists to cover club events or sending photographs to reputable newspapers and magazines for publication can help you make the right people aware of your club's existence. Media stories attract attention, and this attention will result in an increase in the level of interest in club membership over time.
2. Take your club online.
Many people rely on the Internet to conduct research prior to making important decisions. Once you have increased awareness for your private club through media events, you need to ensure that potential members can investigate your club further online.
Set up an interactive website that will allow potential members to tour your facilities and see exactly what their membership fee will provide access to. The website can serve as a valuable recruiting tool by capturing personal information that will allow you to contact qualified individuals about club membership in the future.
3. Set up a referral rewards program.
Your existing members can be wonderful resources when it comes to bolstering membership numbers in the future. Since members likely network with qualified individuals through their personal and professional activities, you can ask your members to bring potential members they already know by setting up a referral rewards program.
Offer exclusive access to private meals, spa treatments, and other benefits that are available only to members who refer individuals to your private club.
Increasing your private club membership is important when it comes to ensuring the future success of your club. Be sure that you are taking advantage of the free advertising that media coverage can provide, that you have a functional and interactive website for your club, and that you are rewarding members who refer potential candidates in order to bolster membership numbers in the future.
Contact a private club consulting service for more information and assistance.Share
25 September 2017
When was the last time you really stopped to think about the businesses you frequent? Although it can seem like an inconsequential decision, the fact of the matter is that the businesses you work with each and every day can really impact your overall way of life. I wanted to create a better life for me and my kids, so I began thinking carefully about the places we worked with. We began focusing on visiting more locally owned and operated businesses, and it made a big impact. This blog is all about visiting better businesses and making them a part of your daily life.